Tuesday, 24 February 2015

Giving a talk tomorrow on ‘Deep Data’


Come on down! It’s at London Olympia at 11am. Here’s the link.

And here’s the plan: First a sweeping overview of one of the most important drivers of human behaviour and attitudes, why this is important for organisations to understand and where social scientists like anthropologists fit in all of this.

Next a closer look at a feature of social life that’s considered a bug by companies, because it produces uncertainty about the future.

Then we’ll take a look at the character of the tech industry in particular that means it confronts this bug or feature a lot.

We’ll then look at some tech and non tech examples of how organisations are bringing the ‘outside in’ to make themselves fit for the future.


After I tie everything up, some recommended reading.